PLU Communications / People Like Us

what we do

We drive metrics up and to the right. We do this by combining insight-driven messaging and design with leading technologies and the right strategies.

The result: deeper engagement and higher conversions. Excellent.

Marketing Strategy

Matching the best strategies to your business objectives, we can help you plan and adjust your marketing campaigns to grow your customer base and build stronger relationships through targeted marketing, affinity marketing, viral and relationship marketing.

Design & Production

Our design and production team can create all of the necessary assets to take a campaign from concept to reality, or we can take your existing campaign elements and help bring them to the next level. We are experts in designing for email newsletters, banner ads, landing pages, online surveys, event rsvp and promotional mini sites.

Execution & Optimization

Maximizing banner ad and email newsletter click-throughs, landing page conversion, referral tracking and data collection, we can execute your campaign and deliver reports directly to your inbox. We can also work with you to analyze campaign results and identify areas for optimization—for continual improvement on your marketing ROI.

Contact Us About

• Banner Ads
• Email Newsletters
• Landing Pages
• Online Surveys
• Google Analytics
• Search Engine Optimization
• Segmentation and Targeting
• Press Kits
• Direct Mail Pieces

working with us

Every client comes to us with different needs. Some have their marketing calendars ready to go, some approach us with a blank slate. Some rely on us entirely for design and deployment, while others just need us to crank out variations on a theme.

No worries, we can accomodate. We think the results speak for themselves.

More Clients

• The Art of Shaving
• Atlantic Time
• Banco Rio
• BettyLou Jewels
• Canadian Medical Association
• C&K Films
• Cetaphil (Galderma)
• CPC Healthcare
• Disney Channel
• GE Capital Solutions
• Huggies
• ICE.com
• L'Oréal
• Metrovision
• Michael Moore
• Movistar
• Nestlé
• WEBCARGO

background

PLU is an online marketing agency, founded in 2005 by Romina Esquenazi. The company has since grown into a bustling office in downtown Montreal with a second team of designers in sunny Buenos Aires.

We work with clients ranging from boutique e-commerce stores to multi-national banks, non-profits, high-tech, entertainment and pharma. Every organization needs to reach out to their audience and engage them in a running dialog. This is what we do. And we do it (mostly) online.

We are more than a web shop, more than a design shop, nimbler than traditional agencies and most certainly faster. We focus our expertise on creating campaigns that are not only visually engaging but also measurable to the mouse click. We believe that a good campaign is like a breathing organism—with careful nuturing and proper attention you can see them thrive. We like to move quickly, adapting to running campaign data, revising as needed, and using the real world as our proving grounds.

With hundreds of successful campaigns under our belt and an inbox of happy clients, we're confident we're doing something right.

plu + plank =

A Perfect Web Partnership

PLU recently teamed up with Plank (plankdesign.com), an experienced web design and development agency here in Montreal. In fact, we like each other so much, we moved in together. Plank has a decade-long history of developing the highest quality websites for clients such as Michael Moore, The Governor General of Canada, and Gillett Entertainment Group. With Plank building your website and PLU handling your web marketing, you will benefit from an amazing Web partnership that can handle all of your online needs.

Meet the rest of the gang over on Plank's website.
Warren, Stevey, Allen, Geoff, GW, Sarah, Jen, Nancy, Mitch, Patrick and Joel.

the team

Romina

founder & creative director

Starting out as a painter many moons ago, Romina was seduced by the lure of technology and never looked back. Before founding PLU, Romina worked for a variety of small and midsize software and creative agencies, including a stint as creative director at ICE.com, managing their e-commerce site and countless marketing campaigns. Hailing proudly (and loudly) from Argentina, Romina is a skilled, if amateur, sommelier, able to send back wine in three languages.

Elbert

strategy & development

Elbert is the futurist of the bunch, helping to define the big picture. Prior to joining PLU, Elbert spent 10 years in New York and Silicon Valley launching numerous market-leading internet properties in advertising, broadcasting, entertainment and ecommerce. Elbert is a cofounder of WEBCARGO, the premier file transfer service used by the largest and most influential advertising agencies around the world. He is also founder of Nirvana, web-based GTD software for getting things done.

Christiane

account management

Christiane has 10+ years in the digital world as a designer, programmer, producer, project/account manager and consultant. She is one of the original founders of Plank Multimedia when it opened during the Internet boom in the late '90s. She was Director of Creative Services and Director of Brand Management at Airborne Mobile until 2008 where she worked on some major brand accounts such as FOX, MAXIM, NHL, FoodNetwork, Anne Geddes, Michaelmoore.com and the CBC to name a few. She's very happy to be part the vibrant PLU team.

Dave

engineering & development

Dave joins PLU with extensive experience in website and database design, programming and project management. As an independent business and technology consultant, Dave’s clients have included Chrysler Corporation, Carrier Corporation, and Nordic Track. Working as an implementation architect for Xerox and at DBM Funding, Dave developed software for US and Canadian marketing services companies. A man of many talents, Dave has worked as an Angel Flight volunteer pilot, transporting people in need of medical care. Spending as much time as he does in Mexico these days, he’ll be able to keep his Spanish skills sharp with his Buenos Aires team mates.

Loreley

design & print

Loreley began her career after graduating in Graphic Design from Buenos Aires University. Working as Creative Director at Metrovision, a leading Latin American post production company, Loreley led the development of campaigns for many of the most important global brands. In 2004, Loreley founded a graphic design studio along with Florencia Noziglia. A year later they joined forces with PLU, and now manage the Buenos Aires office. As an artist, Loreley expresses herself through her designs. All the same, Loreley is currently perfecting her English skills, bravely practicing with her North American counterparts at PLU (who are also trying their hand, with varying success, at Spanish). And thankfully, she hasn't lost her charming local lilt.

Flor

design & photography

Starting out as a specialist in advertising photography, Florencia worked as an Art Director for Metrovision, guiding the creation of campaigns for leading domestic and international brands. In collaboration with Lorely Flores, Florencia co-founded a graphic design studio in 2004. Soon after, in 2005, the studio teamed up with PLU Communications, and now currently oversees management for the Buenos Aires branch office. Known for her knee slappers, Flor, as in flower, is the office comedian. When she's around, the mood is light and the giggles are loud.

our offices